Saturday, June 29, 2013

FASHION CONFESSIONS: TRENT WISEHART Creative Director at Tommy Hilfiger

ASHION CONFESSIONS of TRENT WISEHART creative director at tommy hilfiger
With Tommy Hilfiger’s mobile pop-up shop in Chitown this weekend I was able to meet the creative force behind the Surf Shack capsule collection, Trent Wisehart. This mid-western native kindly answered a few key questions about this colorful and fun limited-edition collection.
Tommy Hilfiger’s Surf Shack capsule collection in Chicago
WHAT WAS THE INSPIRATION FOR THIS COLLECTION?
Tommy has always been really inspired by the ease of the west coast lifestyle and the laid back quality of surf. With the preppy heritage we are always looking for a way to twist it, making it totally fresh and modern. The blending the two cultures, east coast prep with the surf lifestyle, was really the inspiration.

WHO'S THE TOMMY SURF SHACK GIRL & BOY?
I think it’s someone who’s free spirited, loves fashion and wants fashion to be fun. They want easy breezy style without it going too far, keeping it cool and trendy but still classic.

WHAT TIPS WOULD YOU GIVE FOR ACHIEVING AN EAST COAST MEETS WEST LOOK?
Take great classic silhouettes and pair it with really bright colors or patterns. You also want to layer your look and try mixing in unexpected accessories. The blending of the contrasting styles creates that perfect mix between prep and the ease of the surf lifestyle. It’s also great look to transition to the fall by adding chunky knitwear.
TRENT WISEHART creative director at tommy hilfiger with Jessica Moazami aka Fashion Junkie
Trent Wisehart and I at Tommy Surf Shack.

To find out more about the Surf Shack pop event in Chicago read SURF’S UP IN CHITOWN!

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