Monday, August 18, 2014


One of Chicago’s most glamorous and talked about fashion events, Macy’s Glamorama 2014, took place earlier this month. Lancôme, the event’s beauty partner and sponsor, invited me to go backstage to learn more about the looks created by their national makeup artist, Alex Sanchez. The theme this year was FASHION ROCKS® with Sanchez taking inspiration from the iconic rock star Debbie Harry. “The Glamorama stage look is pure Rock Star Couture…decadent, rebellious and reckless,” says Sanchez.

Macy’s Glamorama Fashion Rocks 2014 beauty look created by Alex Sanchez.

Alex Sanchez backstage working his magic at Macy’s Glamorama Fashion Rocks 2014
Backstage beauty kit  at Macy’s Glamorama Fashion Rocks 2014
Alex Sanchez working his magic.

Sanchez, a very hands-on creative director, worked on all 45 models to insure a cohesive look through out the show. “You can try to explain it to someone else but every women’s eye shape is different and maybe they [make-up artists] might take it somewhere else. Not that it wouldn’t be pretty but it wouldn’t be the same,” explains Sanchez.

The "eyes glow in a smoldering halo of blue-neon shades paired with a hot-pink lip," explains Sanchez of the first look ‘Runway Rockstar'.
1-3 Color Design Infinite 24H crease-Free luminous eye shadow (601 Unlimited Silver), (602 Forever Noir) and (101 Eternal Gold), $25. 4 & 5 Color Design sensational effects eye shadow smooth hold (All Made Up) and (All that Glitters), $20. 6 Liner Design long wear calligraphy gel eyeliner (601 Black Fishnets), $25. 7-8 Le Lipstique lip coloring stick with brush (champagne) and (fuchsia), $25. 9 Gloss in Love fresh color meets comfort and vinyl shine (323 Pink Carat), $27. 10 Hypnôse Star show-stopping volume mascara (01 Noir Midnight), $28.50. 11-12 Rouge In Love high potency lipcolor, 6 hour wear and featherlight (345B Rose Flaneuse) and (375N Rose Me Rose Me Not), $28.50. NOT SHOWN Blush Subtil delicate oil-free powder blush (Shimmer Sunset Seduction), $30.

"To translate the rockstar-realness for ‘Street Chic’, the eyes are amplified in smoky tones, lined with a flash of electric blue eyeliner, and paired with a sexy pink-candy pout,” describes Sanchez.
1 Blush Subtil delicate oil-free powder blush (Shimmer Pink Flamme), $30. 2 Le Crayon lip contour (Cherub), $25. 3 Artliner 24 hour liquid liner (Sapphire), $30.50. 4 Lip Lover dewy intense lip color (339 Fuschia Attitude), $23. NOT SHOWN Color Design 5 Pan Eyeshadow Palette (110 Chocolat Amande), $50.

Backstage beauty, Brittney Sharaun, at Macy’s Glamorama Fashion Rocks 2014
Model, Brittney Sharaun

The real star of the night, Sam Roberson, getting glammed up by Sanchez.
Kids like Roberson going through chemo or other treatment get a 'home away from home' provided to them by Ronald McDonald House Charities® of Chicagoland and Northwest Indiana. Raising money for this very important charity is what Glamorama is really all about!

Alex Sanchez and Lancôme makeup team. Photo by

Follow Alex Sanchez @primpandpout and Lancôme @LancomeUSA

Glamorama proceeds benefit the Ronald McDonald House Charities® of Chicagoland and Northwest Indiana.

Later this week my interview with Alex regarding fall trend and his top tips.


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