5 reasons to check out the new flagship Sephora on MI Ave
1. The new Michigan Avenue location is the fourth store in North America to be a T.I.P. (teach, inspire, play) Workshop concept store geared toward beauty education.
2. It is also the first in the midwest to get the Fragrance Studio Experience, featuring Fragrance IQ. This walks you through the 18 different scent categories (floral, citrus, spicy, etc.) but more excitingly the machine emits a jet of scented air, known as Instascent, to let you smell the different scent families. It’s the raw note you are smelling to help you discover what types of scents you like before trying on individual fragrances. It then suggests different types of fragrances that you might like based on the results.
3. 12 Beauty T.I.P. Workshop stations, each has iPad, USB port and wifi along with a mirror and makeup. Here you can take group beauty classes with educated facilitators or virtual tutorials on the iPad.
One of the first Skincare Studios at Sephora to have a sink, I know that doesn’t sound very new or exciting however lots of make-up stores or counters don’t have running water. This will allow customers to have mini facials in stores something not previously available. Also with new the adjustable lighting, it allows the customers to have better skin analysis. There is a Skincare IQ diagnostic, a touchscreen service, helping customers to select the best products based on their skin concerns.
5. With over 10,040-square-foot and 13,000 products including iconic, cult and emerging brands, it’s the largest store in the midwest.
Sephora, 605 North Michigan Avenue,Chicago, IL, 312.649.9343