All my life I have struggled with frizzy hair, it’s something that has always been difficult to control even after trying countless assortments of anti-frizzing products. So I was excited when the owner of Bentley Hair and Beauty Salon, Jennifer Long Riordan, invited me to try a hair-smoothing treatment called the Brazilian Blowout.
The brilliance behind this blowout is that it is a fully customizable depending on your needs. Whether you wear your hair straight or curly, there are varying degrees of bespoke finishes, but the treatment will smooth, fight the frizz and increase manageability.
First, your hair is washed with a clarifying shampoo making sure it’s completely removed of any excess oil or dirt, and the cuticles are fully opened. Next, the solution is brushed onto the damp hair. Your hair is then blow-dried, and flat ironed before the treatment is rinsed out –which I know sounds counterintuitive. A hair bonding spray is applied before your hair is blow-dried once again. And that is it, you are ready to go.
Depending on the length of your locks the whole process is around two hours and lasts 12 weeks. To maximum the results you'll need to up your product game. Using a sulfate-free and sodium chloride-free shampoo and conditioner will help extend the results of the treatment.
Located in the Gold Coast, Bentley is not your typical salon, for starters, the hand-selected team is made up entirely of senior stylists to ensure each customer the best quality of service. Also, Jennifer and her two lead stylists, Danielle Reilly and Stephen Donovan, are from Europe, which is always head of the US in both style and technique. And lastly, the salon is only one of five in Chicago to carry the exclusive hair care brand, Shu Uemura Art of Hair, a range routinely praised in magazines such as Allure, Vogue, and Elle.